94 documented results

Shopify & DTC eCommerce Case Studies

Direct-to-consumer brands and Shopify stores scale on Meta when three things line up: a product with a clear hook, creative that sells it in the first three seconds, and an offer structure that lifts average order value.

These cases show revenue, ROAS and daily or monthly sales for DTC brands and direct-response stores, including Q4 and Black Friday scaling, from ad account and store screenshots.

94case studies
62video breakdowns
32screenshot breakdowns

All shopify results

DTC Brand Case Study: $1M+ in Sales at 4.6x ROAS resultsVideoDTC Performance Brand

$1M+ in Sales at 4.6x ROAS

4.6x return on ad spend$1,000,000+ScaledShopify Store Case Study: $449K in 49 Days at 4.2x ROAS resultsDirect-Response eCommerce

$449K in 49 Days at 4.2x ROAS

4.2x return on ad spend$449,221in 49 DaysShopify Store Case Study: $148K in Sales at 37% Margin resultsVideoDirect-Response eCommerce

$148K in Sales at 37% Margin

37% margin$148,000ScaledDTC Brand Case Study: $133K in Sales at 4.2x ROAS resultsDTC Performance Brand

$133K in Sales at 4.2x ROAS

4.2x return on ad spend$132,832ScaledShopify Store Case Study: $2.3M in Sales at 11.6x ROAS resultsVideoDirect-Response eCommerce

$2.3M in Sales at 11.6x ROAS

11.6x return on ad spend$2,300,000ScaledShopify Store Case Study: $186K in Sales at 56% Margin resultsDirect-Response eCommerce

$186K in Sales at 56% Margin

56% profit margin$185,936ScaledDTC Brand Case Study: $1M+ in Sales at 4.2x ROAS resultsVideoDTC Performance Brand

$1M+ in Sales at 4.2x ROAS

4.2x return on ad spend$1,000,000+ScaledDTC Brand Case Study: $1.6M in Sales at 4.2x ROAS resultsVideoDTC Performance Brand

$1.6M in Sales at 4.2x ROAS

4.2x return on ad spend$1,600,000ScaledShopify Store Case Study: $105K in Sales at 4.2x ROAS resultsDirect-Response eCommerce

$105K in Sales at 4.2x ROAS

4.2x return on ad spend$105,000ScaledShopify Store Case Study: $161K in Sales at 4.2x ROAS resultsVideoDirect-Response eCommerce

$161K in Sales at 4.2x ROAS

4.2x return on ad spend$161,000ScaledShopify Store Case Study: $148K in Sales at 4.2x ROAS resultsVideoDirect-Response eCommerce

$148K in Sales at 4.2x ROAS

4.2x return on ad spend$148,000ScaledShopify Store Case Study: $100K+ in Sales at 4.2x ROAS resultsDirect-Response eCommerce

$100K+ in Sales at 4.2x ROAS

4.2x return on ad spend$100,000+ScaledShopify Store Case Study: $117K in Sales at 4.2x ROAS resultsVideoDirect-Response eCommerce

$117K in Sales at 4.2x ROAS

4.2x return on ad spend$117,000ScaledShopify Store Case Study: $69K in Sales at 4.2x ROAS resultsDirect-Response eCommerce

$69K in Sales at 4.2x ROAS

4.2x return on ad spend$68,679ScaledShopify Store Case Study: $100K in Sales at 4.2x ROAS resultsVideoDirect-Response eCommerce

$100K in Sales at 4.2x ROAS

4.2x return on ad spend$100,000ScaledShopify Store Case Study: $21K in Sales at 4.2x ROAS resultsDirect-Response eCommerce

$21K in Sales at 4.2x ROAS

4.2x return on ad spend$21,000ScaledShopify Store Case Study: $105K in 5 Days at 4.2x ROAS resultsVideoDirect-Response eCommerce

$105K in 5 Days at 4.2x ROAS

4.2x return on ad spend$105,000in 5 DaysDTC Brand Case Study: $100K+ in Sales at 4.2x ROAS resultsDTC Performance Brand

$100K+ in Sales at 4.2x ROAS

4.2x return on ad spend$100,000+ScaledShopify Store Case Study: $100K in Sales at 4.2x (Aug 2024) resultsDirect-Response eCommerce

$100K in Sales at 4.2x (Aug 2024)

4.2x return on ad spend$100,000ScaledDTC Brand Case Study: $100K+ in Sales at 4.2x (Jul 2022) resultsVideoDTC Performance Brand

$100K+ in Sales at 4.2x (Jul 2022)

4.2x return on ad spend$100,000+ScaledDTC Brand Case Study: $100K in Sales at 4.2x ROAS resultsDTC Performance Brand

$100K in Sales at 4.2x ROAS

4.2x return on ad spend$100,000ScaledShopify Store Case Study: $100K in Sales at 4.2x (Oct 2022) resultsVideoDirect-Response eCommerce

$100K in Sales at 4.2x (Oct 2022)

4.2x return on ad spend$100,000ScaledDTC Brand Case Study: $40K in Sales at 4.2x ROAS resultsVideoDTC Performance Brand

$40K in Sales at 4.2x ROAS

4.2x return on ad spend$40,000ScaledShopify Store Case Study: $15K in Sales at 4.2x ROAS resultsDirect-Response eCommerce

$15K in Sales at 4.2x ROAS

4.2x return on ad spend$14,669ScaledDTC Brand Case Study: $128K in Sales at 4.2x ROAS resultsVideoDTC Performance Brand

$128K in Sales at 4.2x ROAS

4.2x return on ad spend$128,000ScaledDTC Brand Case Study: $62K in Sales at 3.80x ROAS resultsDTC Performance Brand

$62K in Sales at 3.80x ROAS

3.80x return on ad spend$61,960ScaledDTC Brand Case Study: $55K in Sales at 4.43x ROAS resultsDTC Performance Brand

$55K in Sales at 4.43x ROAS

4.43x return on ad spend$54,552ScaledDTC Brand Case Study: $95K in 21 Days at 4.6x ROAS resultsDTC Performance Brand

$95K in 21 Days at 4.6x ROAS

4.6x return on ad spend$94,500in 21 DaysShopify Store Case Study: $10K in Sales at 4.2x ROAS resultsVideoDirect-Response eCommerce

$10K in Sales at 4.2x ROAS

4.2x return on ad spend$10,000ScaledDTC Brand Case Study: $12K in Sales at 4.2x ROAS resultsVideoDTC Performance Brand

$12K in Sales at 4.2x ROAS

4.2x return on ad spend$11,886ScaledShopify Store Case Study: $492K in Sales at 4.2x ROAS resultsDirect-Response eCommerce

$492K in Sales at 4.2x ROAS

4.2x return on ad spend$491,798ScaledShopify Store Case Study: $3,000 in Sales at 2.53x ROAS resultsDirect-Response eCommerce

$3,000 in Sales at 2.53x ROAS

2.53x return on ad spend$3,000ScaledDTC Brand Case Study: $313K in Sales at 4.2x ROAS resultsVideoDTC Performance Brand

$313K in Sales at 4.2x ROAS

4.2x return on ad spend$312,800ScaledShopify Store Case Study: $1,500 in Sales at 4.2x ROAS resultsDirect-Response eCommerce

$1,500 in Sales at 4.2x ROAS

4.2x return on ad spend$1,500ScaledDTC Brand Case Study: $126K in 14 Days at 4.3x ROAS resultsVideoDTC Performance Brand

$126K in 14 Days at 4.3x ROAS

4.3x return on ad spend$126,000in 14 DaysShopify Store Case Study: $276K in Sales at 5.1x ROAS resultsVideoDirect-Response eCommerce

$276K in Sales at 5.1x ROAS

5.1x return on ad spend$276,400ScaledShopify Store Case Study: $230K/Month in Sales at 4.8x ROAS resultsDirect-Response eCommerce

$230K/Month in Sales at 4.8x ROAS

4.8x return on ad spend$230,000/ MonthShopify Store Case Study: $313K in Sales at 4.2x ROAS resultsVideoDirect-Response eCommerce

$313K in Sales at 4.2x ROAS

4.2x return on ad spend$312,800ScaledShopify Store Case Study: $184K in Sales at 4.5x ROAS resultsVideoDirect-Response eCommerce

$184K in Sales at 4.5x ROAS

4.5x return on ad spend$184,200ScaledShopify Store Case Study: $95K in 21 Days at 4.6x ROAS resultsDirect-Response eCommerce

$95K in 21 Days at 4.6x ROAS

4.6x return on ad spend$94,500in 21 DaysDTC Brand Case Study: $276K in Sales at 5.1x ROAS resultsVideoDTC Performance Brand

$276K in Sales at 5.1x ROAS

5.1x return on ad spend$276,400ScaledShopify Store Case Study: $184K in Sales at 4.5x (Jan 2025) resultsDirect-Response eCommerce

$184K in Sales at 4.5x (Jan 2025)

4.5x return on ad spend$184,200ScaledDTC Brand Case Study: $197K in Sales at 4.9x ROAS resultsVideoDTC Performance Brand

$197K in Sales at 4.9x ROAS

4.9x return on ad spend$196,700ScaledDTC Brand Case Study: $142K in Sales at 4.4x ROAS resultsDTC Performance Brand

$142K in Sales at 4.4x ROAS

4.4x return on ad spend$142,000ScaledDTC Brand Case Study: $215K/Month in Sales at 5.1x ROAS resultsVideoDTC Performance Brand

$215K/Month in Sales at 5.1x ROAS

5.1x return on ad spend$215,000/ MonthDTC Brand Case Study: $160K/Month in Sales at 4.3x ROAS resultsVideoDTC Performance Brand

$160K/Month in Sales at 4.3x ROAS

4.3x return on ad spend$160,000/ MonthShopify Store Case Study: $195K in Sales at 4.5x ROAS resultsDirect-Response eCommerce

$195K in Sales at 4.5x ROAS

4.5x return on ad spend$195,000ScaledDTC Brand Case Study: $132K/Month in Sales at 4.3x ROAS resultsVideoDTC Performance Brand

$132K/Month in Sales at 4.3x ROAS

4.3x return on ad spend$132,000/ MonthShopify Store Case Study: $63K in 14 Days at 4.1x ROAS resultsVideoDirect-Response eCommerce

$63K in 14 Days at 4.1x ROAS

4.1x return on ad spend$63,000in 14 DaysDTC Brand Case Study: $50K/Day in Sales at 5.2x ROAS resultsDTC Performance Brand

$50K/Day in Sales at 5.2x ROAS

5.2x return on ad spend$50,000/ Day ScaleShopify Store Case Study: $124K in Sales at 4.4x ROAS resultsVideoDirect-Response eCommerce

$124K in Sales at 4.4x ROAS

4.4x return on ad spend$124,000ScaledShopify Store Case Study: $156K/Month in Sales at 4.5x ROAS resultsVideoDirect-Response eCommerce

$156K/Month in Sales at 4.5x ROAS

4.5x return on ad spend$156,000/ MonthShopify Store Case Study: $182K in Sales at 4.8x ROAS resultsVideoDirect-Response eCommerce

$182K in Sales at 4.8x ROAS

4.8x return on ad spend$182,000ScaledShopify Store Case Study: $164K in Sales at 4.6x ROAS resultsDirect-Response eCommerce

$164K in Sales at 4.6x ROAS

4.6x return on ad spend$164,000ScaledDTC Brand Case Study: $42K/Day in Sales at 4.6x ROAS resultsVideoDTC Performance Brand

$42K/Day in Sales at 4.6x ROAS

4.6x return on ad spend$42,000/ DayShopify Store Case Study: $301K in Sales at 4.9x ROAS resultsDirect-Response eCommerce

$301K in Sales at 4.9x ROAS

4.9x return on ad spend$301,200ScaledShopify Store Case Study: $77K in 18 Days at 4.4x ROAS resultsVideoDirect-Response eCommerce

$77K in 18 Days at 4.4x ROAS

4.4x return on ad spend$77,000in 18 DaysShopify Store Case Study: $85K in Sales at 4.5x ROAS resultsDirect-Response eCommerce

$85K in Sales at 4.5x ROAS

4.5x return on ad spend$85,420ScaledShopify Store Case Study: $301K in Sales at 4.7x ROAS resultsVideoDirect-Response eCommerce

$301K in Sales at 4.7x ROAS

4.7x return on ad spend$301,200Total SalesDTC Brand Case Study: $185K in Sales at 4.5x ROAS resultsDTC Performance Brand

$185K in Sales at 4.5x ROAS

4.5x return on ad spend$184,500ScaledShopify Store Case Study: $422K in November at 4.8x ROAS resultsVideoDirect-Response eCommerce

$422K in November at 4.8x ROAS

4.8x return on ad spend$422,000in NovemberShopify Store Case Study: $92K in Sales at 4.3x ROAS resultsDirect-Response eCommerce

$92K in Sales at 4.3x ROAS

4.3x return on ad spend$92,400ScaledShopify Store Case Study: $114K/Month in Sales at 4.8x ROAS resultsVideoDirect-Response eCommerce

$114K/Month in Sales at 4.8x ROAS

4.8x return on ad spend$114,000/ MonthShopify Store Case Study: $145K in Sales at 4.6x ROAS resultsVideoDirect-Response eCommerce

$145K in Sales at 4.6x ROAS

4.6x return on ad spend$145,000ScaledDTC Brand Case Study: $41K in 14 Days at 4.2x ROAS resultsDTC Performance Brand

$41K in 14 Days at 4.2x ROAS

4.2x return on ad spend$40,669in 14 DaysDTC Brand Case Study: $168K/Month in Sales at 4.9x ROAS resultsVideoDTC Performance Brand

$168K/Month in Sales at 4.9x ROAS

4.9x return on ad spend$168,000/ MonthDTC Brand Case Study: $37K in Sales at 2.94x ROAS resultsDTC Performance Brand

$37K in Sales at 2.94x ROAS

2.94x return on ad spend$36,993GeneratedShopify Store Case Study: $129K in Sales at 4.4x ROAS resultsVideoDirect-Response eCommerce

$129K in Sales at 4.4x ROAS

4.4x return on ad spend$128,500ScaledShopify Store Case Study: $11K/Day in Sales at 3.97x ROAS resultsDirect-Response eCommerce

$11K/Day in Sales at 3.97x ROAS

3.97x return on ad spend$10,800/ DayDTC Brand Case Study: $6,000/Day in Sales at 2.06x ROAS resultsDTC Performance Brand

$6,000/Day in Sales at 2.06x ROAS

2.06x return on ad spend$6,000/ DayDTC Brand Case Study: $210K in Sales at 5.1x ROAS resultsVideoDTC Performance Brand

$210K in Sales at 5.1x ROAS

5.1x return on ad spend$210,000Meta ScaleShopify Store Case Study: $134K/Month in Sales at 4.3x ROAS resultsVideoDirect-Response eCommerce

$134K/Month in Sales at 4.3x ROAS

4.3x return on ad spend$134,000/ MonthDTC Brand Case Study: $220K/Month in Sales at 4.9x ROAS resultsVideoDTC Performance Brand

$220K/Month in Sales at 4.9x ROAS

4.9x return on ad spend$220,438/ MonthShopify Store Case Study: $175K/Month in Sales at 4.6x ROAS resultsVideoDirect-Response eCommerce

$175K/Month in Sales at 4.6x ROAS

4.6x return on ad spend$175,000/ MonthShopify Store Case Study: $198K in Sales at 5.2x ROAS resultsVideoDirect-Response eCommerce

$198K in Sales at 5.2x ROAS

5.2x return on ad spend$198,000ScaledShopify Store Case Study: $240K in 8 Months at 4.5x ROAS resultsVideoDirect-Response eCommerce

$240K in 8 Months at 4.5x ROAS

4.5x return on ad spend$240,000in 8 MonthsShopify Store Case Study: $162K in Q4 at 4.7x ROAS resultsVideoDirect-Response eCommerce

$162K in Q4 at 4.7x ROAS

4.7x return on ad spend$162,000Q4 ScaleShopify Store Case Study: $162K in Q4 at 4.7x (Oct 2024) resultsVideoDirect-Response eCommerce

$162K in Q4 at 4.7x (Oct 2024)

4.7x return on ad spend$162,000Q4 ScaleShopify Store Case Study: $118K in 5 Days at 4.45x ROAS resultsVideoDirect-Response eCommerce

$118K in 5 Days at 4.45x ROAS

4.45x return on ad spend$118,490in 5 DaysShopify Store Case Study: $68K in BFCM at 3.51x ROAS resultsVideoDirect-Response eCommerce

$68K in BFCM at 3.51x ROAS

3.51x return on ad spend$68,400BFCM ScaleDTC Brand Case Study: $25K in 1 Day at 4.8x ROAS resultsVideoDTC Performance Brand

$25K in 1 Day at 4.8x ROAS

4.8x return on ad spend$24,846in 1 DayDTC Brand Case Study: $280K in Sales at 5.0x ROAS resultsVideoDTC Performance Brand

$280K in Sales at 5.0x ROAS

5.0x return on ad spend$280,000ScaledDTC Brand Case Study: $189K in Sales at 4.6x ROAS resultsVideoDTC Performance Brand

$189K in Sales at 4.6x ROAS

4.6x return on ad spend$189,000ScaledDTC Brand Case Study: $21K/Day in Sales at 4.2x ROAS resultsVideoDTC Performance Brand

$21K/Day in Sales at 4.2x ROAS

4.2x return on ad spend$21,000/ DayShopify Store Case Study: $20K in 12 Days at 4.2x ROAS resultsVideoDirect-Response eCommerce

$20K in 12 Days at 4.2x ROAS

4.2x return on ad spend$20,000in 12 DaysDTC Brand Case Study: $20K in 12 Days at 4.2x ROAS resultsVideoDTC Performance Brand

$20K in 12 Days at 4.2x ROAS

4.2x return on ad spend$20,000in 12 DaysShopify Store Case Study: $20K in 12 Days at 4.2x (Nov 2022) resultsVideoDirect-Response eCommerce

$20K in 12 Days at 4.2x (Nov 2022)

4.2x return on ad spend$20,000in 12 DaysDTC Brand Case Study: $11K/Day in Sales at 4.2x ROAS resultsVideoDTC Performance Brand

$11K/Day in Sales at 4.2x ROAS

4.2x return on ad spend$10,800/ DayDTC Brand Case Study: $11K/Day in Sales at 4.2x (Jul 2022) resultsVideoDTC Performance Brand

$11K/Day in Sales at 4.2x (Jul 2022)

4.2x return on ad spend$10,800/ DayDTC Brand Case Study: $11K/Day in Sales at 4.2x (Nov 2023) resultsVideoDTC Performance Brand

$11K/Day in Sales at 4.2x (Nov 2023)

4.2x return on ad spend$10,800/ DayDTC Brand Case Study: $6,000/Day in Sales at 4.2x ROAS resultsVideoDTC Performance Brand

$6,000/Day in Sales at 4.2x ROAS

4.2x return on ad spend$6,000/ DayDTC Brand Case Study: $6,000/Day in Sales at 4.2x (Jun 2022) resultsVideoDTC Performance Brand

$6,000/Day in Sales at 4.2x (Jun 2022)

4.2x return on ad spend$6,000/ DayDTC Brand Case Study: $116K in June at 4.4x ROAS resultsVideoDTC Performance Brand

$116K in June at 4.4x ROAS

4.4x return on ad spend$116,000in JuneDTC Brand Case Study: $4,000/Day in Sales at 4.2x ROAS resultsVideoDTC Performance Brand

$4,000/Day in Sales at 4.2x ROAS

4.2x return on ad spend$4,000/ Day

How we build eCommerce growth systems

  1. Product and offer

    Bundles, tiered discounts and a clear hook tested before scaling budget.

  2. Video creative system

    UGC and direct-response video ads produced and tested in volume.

  3. Campaign structure

    Consolidated broad campaigns that give Meta room to find buyers at scale.

  4. AOV and tracking

    Post-purchase upsells and server-side purchase events with value for accurate ROAS.

Related guides

Case studies in other industries

About shopify results

Frequently asked questions.

What ROAS do these Shopify brands achieve?

Documented ROAS on this page mostly ranges from about 3x to 5x at scale; each case shows its own figure.

Do you run the ads or build the store?

We build landing pages, offers, upsells and tracking and run the scaling system; we integrate with the existing Shopify store.

Do you help with Q4 and Black Friday?

Yes. Several cases document BFCM and Q4 scaling with offer and budget planning.

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