Solar & Home Services Lead Generation Case Studies
Solar installers and home service businesses such as renovation, remodelling and trades share the same challenge: high-value jobs, comparison shoppers and homeowners who submit several requests at once.
The cases below document lead volume, cost per lead and closed revenue for solar and home services clients, using quote funnels, fast follow-up and appointment reminders.
All home services results
VideoHome Services1,811 Leads
1,811Leads generated
VideoHome Services337 Appointments Booked
$1,621 ad spend337Appointments
VideoHome Services$5.10 Cost per Lead
$5.10Cost per lead
Solar300 Leads at $14.71 CPL
$14.71 cost per lead300Leads generated
Home Services542 Leads at $23.82 CPL
$23.82 cost per lead542Leads generated
Home Services180 Leads at $14.25 CPL
$14.25 cost per lead180Leads generated
Solar232 Leads
232Leads generated
Home Services49 Leads at $13.03 CPL
$13.03 cost per lead49Leads generatedHow we build home services funnels
- Qualifying quote funnel
Homeownership, property details, budget range and timeline are captured before contact details.
- Offer-led local ads
Savings, financing and limited-availability offers targeted to the service area.
- 60-second follow-up
SMS and a call immediately, with appointment booking and reminders before the site visit.
- Closed-job tracking
Appointments and signed jobs are reported back to Meta to improve lead quality over time.
Related guides
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
Case studies in other industries
- Roofing Lead Generation
- MVA & Personal Injury Lead Generation
- Mortgage & Insurance Lead Generation
- Med Spa Marketing
- HVAC Lead Generation
- Real Estate Lead Generation
- Coaching, Consulting & Webinar Funnel
- Agency, SaaS & B2B Lead Generation
- Low-Ticket Funnel
- Shopify & DTC eCommerce
- Beauty & Skincare Brand
- Fashion & Apparel eCommerce
- Supplement & Fitness Brand
- All lead generation case studies
Frequently asked questions.
Which home services are covered?
Solar, renovation and remodelling, and general home services; each case lists its niche and numbers.
Do solar leads need to be homeowners?
Yes. The funnel asks about homeownership and property type first and filters renters out before contact details are collected.
How are appointments protected?
With a confirmation message and reminders before the site visit, plus a rebook flow for missed appointments.
We
build
with
Robots.Let's Talk
Talk with us →We're a small team of strategists, builders and automation nerds, blending funnels, follow-up and AI calling so your leads turn into booked calls, not cold contacts.