Coaching, Consulting & Webinar Funnel Case Studies
Coaches and consultants sell high-ticket offers through a sales call or a webinar. The economics depend on cost per booked call, show rate and close rate, not on cheap leads.
The cases below cover application funnels, VSL funnels and live and automated webinars, with booked calls, revenue and ROAS where reported. They include the $1.52M consulting result documented in full on its own page.
All coaching results
VideoCoaching & ConsultingDone-With-You Client Acquisition Program
VideoProgram breakdown
VideoCoaching & Consulting40 Appointments Booked
$35 cost per lead40Appointments
VideoCoaching & Consulting15,958 Summit Registrations at $7.48
$7.48 cost per registration15,958+Registrations
VideoCoaching & Consulting398 Leads at $5.50 CPL
$5.50 cost per lead398Leads generated
VideoCoaching & Consulting$1,850 Sale From $2.10 in Ad Spend
$2.10 ad spend$1,850Sale closed
VideoWebinar2,000+ Investor Summit Registrations
2,000+Registrations
VideoWebinarLive Summit and Webinar Ads Breakdown
LiveAds breakdown
VideoWebinar$81K in Revenue
$81KRevenue
VideoCoaching & Consulting$57K Revenue on $21K Ad Spend
$21,159.01 ad spend$56,645.82Revenue
VideoCoaching & ConsultingAgency Client at $85K in a Month
$85KRevenue last month
VideoWebinar$58K Revenue on $23K Ad Spend
$22,660 ad spend$57,911Revenue
VideoWebinar$65K Revenue on $2,184 Ad Spend
140 appointments$64,960Revenue
VideoCoaching & Consulting$116K Revenue on $2,214 Ad Spend
174 appointments$115,500Revenue
VideoCoaching & Consulting$680K Revenue on $15K Ad Spend
34 sales$680,125.11Revenue
VideoCoaching & ConsultingFull-Funnel Retargeting Strategy
VideoStrategy breakdown
VideoCoaching & Consulting$13.81 Cost per Lead
$2,597 ad spend$13.81Cost per lead
VideoCoaching & Consulting$256 Ad Spend to $4K in Deals
$256 ad spend$4KIn deals
Webinar$5.27 Cost per Lead
$5.27Cost per lead
Webinar835 Paid Registrations at $4.57
$4.57 cost per registration835Paid registrations
Coaching & Consulting$60,912 Front-End Sales in One Day
$21K ad spend$60,912Front-end revenue
Coaching & Consulting$7.77 Cost per Lead
$9,240 ad spend$7.77Cost per lead
Webinar$115K Revenue on $15K Ad Spend
527 leads$115,000Revenue
Coaching & ConsultingOffer Tweak Lifts CTR to 4 to 6%
4-6%Click-through rateHow we build coaching funnels
- Diagnostic or VSL front end
A short diagnostic quiz or a focused VSL qualifies the prospect before the calendar.
- Application and booking
Budget, timeline and situation questions route qualified prospects to the closer's calendar.
- Show-up sequence
A multi-channel reminder sequence and pre-call video protect attendance.
- Revenue attribution
Booked, attended and closed calls are sent back to Meta through the Conversions API.
Related guides
- High-Ticket VSL vs Quiz Funnel: Which Converts Better?VSL or quiz funnel for your high-ticket offer? Conversion data from 275+ split-tested funnels, the psychology behind each, and the hybrid stack that wins.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
Case studies in other industries
- Roofing Lead Generation
- MVA & Personal Injury Lead Generation
- Mortgage & Insurance Lead Generation
- Med Spa Marketing
- HVAC Lead Generation
- Solar & Home Services Lead Generation
- Real Estate Lead Generation
- Agency, SaaS & B2B Lead Generation
- Low-Ticket Funnel
- Shopify & DTC eCommerce
- Beauty & Skincare Brand
- Fashion & Apparel eCommerce
- Supplement & Fitness Brand
- All lead generation case studies
Frequently asked questions.
What kind of coaching offers are these?
Business, agency and service-provider coaching and consulting offers, usually priced from $2,000 to $10,000 or more.
Do you build webinar funnels?
Yes. The webinar cases on this page use registration pages, reminder sequences and replay follow-up with booked-call or direct-sale offers.
Where is the $1.52M case?
It has its own detailed page at /milliondollarcasestudy covering the VSL funnel, qualification, follow-up and tracking.
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