Video proof
Case study · Direct-Response eCommerce · November 2022
Shopify Store Case Study: $20K in 12 Days at 4.2x (Nov 2022)
“Another Brand is exploding Black Friday with $20K Day & 39% Healthy Margins!”
Headline result$20,000in 12 Days
Return on ad spend4.2x
IndustryDirect-Response eCommerce
SystemMeta Video Ads & Scaling Systems
The full breakdown
- Imagine just how easy it would be to scale your ecom store if you were getting a healthy margin on your ads every day...
- It’s like living life in MAFIA mode!
- This is what I like to call “The ESDM Effect.”
- Inside our program Elite Shopify Dropshipping Mastermind Scaling...
- ...not only do we teach you what products to sell so that we can get you these crazy results like our other clients are doing...
- ...but we even show you how to scale them on Facebook ads using our signature “Mafia Scaling Mode”...
- ...which is literally the exact same structure I used to help massive 7 Figure eCom brands!
- So if you own an eCom business and you’re struggling to scale your FB ads to be:
- Consistent...
- Profitable...
- And scalable...
- Write “ESDM” below this post and my team will reach out to see if you’re a good fit!
- P.S. Currently, we’re only working with ecom stores that are making over $20k/mo in revenue.
Result summary
This direct-response ecommerce campaign produced $20K in 12 days at 4.2x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in November 2022.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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