DTC Brand Case Study: $185K in Sales at 4.5x ROAS
“Planning to Host a 2Hr E-commerce Profit Accelerator Bootcamp for You Guys for FREE!”
The full breakdown
- Targeting HyperTargeted Gem Customers
- Framing Viral Video Ads & Winning Ads Copy
- Scaling with Ninja Technique & Dealing With Ads Inconsistency
- Tired of Ads A/C Bans & Restrictions, especially at the time of scaling
Plus, Bring all your questions cause we can’t wait to answer them.
Another BONUS: Get My Ads Rejection Blueprint which I use for all of our clients!!
P.S. Don’t know When I will do this again!!
Result summary
This dtc performance brand campaign produced $185K in sales at 4.5x ROAS. It ran on meta performance & creative engine, and the original breakdown was published in July 2024.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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