DTC Brand Case Study: $280K in Sales at 5.0x ROAS
“6 AM. Rain’s about to hit. I’m sitting in my balcony. The park in front of me is completely quiet.”
The full breakdown
While the world is still asleep... our ad account isn’t.
We’re busy scaling a client who crossed six figures in just 20 days.
This is what mornings look like for us.
ShopifyGrowth EcommerceMarketing DTCBrand MediaBuying PerformanceMarketing Scaling BusinessGrowth Entrepreneur Marketing CaseStudy
Result summary
This dtc performance brand campaign produced $280K in sales at 5.0x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in July 2026.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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