DTC Brand Case Study: $100K+ in Sales at 4.2x ROAS
“Another DTC Client finally went beyond the Six-Figure Mark”
The full breakdown
I scale brands that think they maxed out their revenue ceiling.
The best part is hitting ATH (all-time highs) with these active brands within a few weeks, and seeing the biz owners’ faces when we hop into the next Zoom call together.
SYSTEMS = GOLD
This is called LOVING WHAT YOU DO.
We are STILL churning out the most consistent results in the industry as we move forward throughout the year 2024 & we still have 3 months left - WOW has it been an amazing ride...
Q4 is right around the corner, & I’m going to make sure you’re prepared, I have a TON of incredible content, & marketing/eCommerce scale maps and more as usual for you fine ladies & gents on the go.
Consider this a big THANK YOU, for all of the support & amazing feedback y’all have given me over the years.
I love y’all.
Result summary
This dtc performance brand campaign produced $100K+ in sales at 4.2x ROAS. It ran on meta performance & creative engine, and the original breakdown was published in September 2024.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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