DTC Brand Case Study: $12K in Sales at 4.2x ROAS
“Turned $11,886 into $86,272 this November”
The full breakdown
Want to know my exact strategies i have been using for this client, which you can repeat the same and scale your brand by atleast 10X?
Result summary
This dtc performance brand campaign produced $12K in sales at 4.2x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in November 2023.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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