HVAC Lead Generation Case Studies
HVAC demand is seasonal and urgent. When a system fails in a heatwave or a cold snap, the homeowner calls whoever answers first, and replacement jobs carry the margin.
These cases show HVAC install and replacement campaigns with lead volume, cost per lead and spend, built on quote funnels and follow-up that reaches the homeowner in under a minute.
All hvac results
VideoHVAC326 Leads at $5.57 CPL
$5.57 cost per lead326Leads generated
VideoHVAC630 Leads at $23.09 CPL
$23.09 cost per lead630Leads generated
VideoHVAC55 Leads at $11.02 CPL
$11.02 cost per lead55Leads generated
VideoHVAC5,628 Appointments Booked
5,628Appointments
VideoHVAC$36K in Revenue
1,956 appointments$36,444Revenue
HVACCustom Offer Creation for HVAC Businesses
OfferStrategyHow we build hvac funnels
- Replacement quote funnel
System type, age, problem and timeline are asked first, so replacement opportunities are separated from repair calls.
- Seasonal ad angles
Pre-season tune-up, failure-season replacement and financing offers rotated with the weather.
- Instant response
SMS, a call and missed-call text-back within 60 seconds of the request.
- Job-value tracking
Booked estimates and sold installs are sent back to the ad platforms.
Related guides
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
Case studies in other industries
- Roofing Lead Generation
- MVA & Personal Injury Lead Generation
- Mortgage & Insurance Lead Generation
- Med Spa Marketing
- Solar & Home Services Lead Generation
- Real Estate Lead Generation
- Coaching, Consulting & Webinar Funnel
- Agency, SaaS & B2B Lead Generation
- Low-Ticket Funnel
- Shopify & DTC eCommerce
- Beauty & Skincare Brand
- Fashion & Apparel eCommerce
- Supplement & Fitness Brand
- All lead generation case studies
Frequently asked questions.
Do these HVAC campaigns target repairs or replacements?
Mostly installs and replacements, where the job value supports paid acquisition; the qualifying questions route repair calls separately.
How do you handle seasonality?
Offers and budgets shift between tune-up, replacement and financing angles as demand changes through the year.
What follow-up is used?
Instant SMS and a call, plus missed-call text-back on the inbound line and a nurture sequence for homeowners still comparing quotes.
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