DTC Brand Case Study: $11K/Day in Sales at 4.2x (Jul 2022)
“How Far in Your E-Commerce Journey Are You?”
The full breakdown
- Starting From Scratch
- Making Consistent $1K
- Growing Towards $5K - $10K
- Made Beyond $10K
Tell me in the comment section, so I should know at which stage you all are!
Result summary
This dtc performance brand campaign produced $11K/Day in sales at 4.2x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in July 2022.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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