Shopify Store Case Study: $198K in Sales at 5.2x ROAS
“Massive Alert Guys: It’s 9:11 PM, and we’ve already crossed $53,387.33 in sales on $12,943.33 in ad spend with a ROAS of 4.12!”
The full breakdown
Q4 is shaping up to be an absolute game-changer for us. I can’t thank this incredible eCom fam enough for your loyalty, engagement, and continued support. You guys are the reason we push harder every day.
I’m laser-focused on making sure each one of you gets the insights, strategies, and tools you need to level up your financial game this season.
This year is ours, and the momentum is only growing.
Got any questions on how we’re achieving this or how you can?
Drop them below—I’m here to help!
Another Catch: How many of you want me to break down a detailed case study on this $53K Day?
This is a massive win, and I’d love to share exactly how we did it—from the ad strategy, targeting, offer, and everything in between.
Let’s make sure you can replicate these kinds of days for your business.
Drop “$53K” and let’s make it happen!
Your Favourite
Gaurav Kapoor (AKA Gaurav Ecom)
Result summary
This direct-response ecommerce campaign produced $198K in sales at 5.2x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in October 2024.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
Want numbers like these?
Book a strategy call ↗
We
build
with
Robots.Let's Talk
Talk with us →We're a small team of strategists, builders and automation nerds, blending funnels, follow-up and AI calling so your leads turn into booked calls, not cold contacts.