DTC Brand Case Study: $100K in Sales at 4.2x ROAS
“One More Hit with $100K+ This Month”
The full breakdown
This store crossed $100K+ with us in just 23Days in which we tested almost 23 products out of which we find 7 Winners that are literally crushing very well
And Yes not to forget “It’s a High ticket product “
It’s all thanks to how I structure my landing pages.
Want my SOP on How We Find $100K/M Potential Products?
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Plus “All Those 7Winners that we are crushing now”
So you don’t have to spend on testing the products, just launch and scale them
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Result summary
This dtc performance brand campaign produced $100K in sales at 4.2x ROAS. It ran on meta performance & creative engine, and the original breakdown was published in June 2024.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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