17 documented results

Agency, SaaS & B2B Lead Generation Case Studies

Agencies, lead generation businesses and SaaS companies sell to other businesses. Leads are fewer and more valuable, and the sales cycle runs through a demo or strategy call.

These cases show how agencies landed clients for themselves and for their own customers, and how SaaS offers generated leads and sign-ups, with cost per lead, booked calls and revenue.

17case studies
10video breakdowns
7screenshot breakdowns

All agency results

Lead Gen Case Study: 501 Leads at $40 CPL resultsVideoLead Generation

501 Leads at $40 CPL

$40 cost per lead501Leads generatedAgency Case Study: $15,900 Closed in 10 Days resultsVideoAgency Scaling

$15,900 Closed in 10 Days

$15,900Closed in 10 daysAgency Case Study: 235 New Clients Signed resultsVideoAgency Scaling

235 New Clients Signed

235ClientsAgency Case Study: 77 Cold-Traffic Registrations at $5.76 resultsVideoAgency Scaling

77 Cold-Traffic Registrations at $5.76

$5.76 cost per registration77RegistrationsAgency Case Study: 1,261 Registrations for $5,900 resultsVideoAgency Scaling

1,261 Registrations for $5,900

$5,900 ad spend1,261RegistrationsAgency Case Study: $850 From One Ad at 295x ROAS resultsVideoAgency Scaling

$850 From One Ad at 295x ROAS

295.14x return on ad spend$850From one adLead Gen Case Study: 1,131 Leads at $24.37 CPL resultsVideoLead Generation

1,131 Leads at $24.37 CPL

$24.37 cost per lead1,131Leads generatedAgency Case Study: $14K Revenue on $2,824 Ad Spend resultsVideoAgency Scaling

$14K Revenue on $2,824 Ad Spend

180 appointments$14,040RevenueLead Gen Case Study: 89 Leads resultsVideoLead Generation

89 Leads

89Leads generatedLead Gen Case Study: 152 Leads resultsVideoLead Generation

152 Leads

$8700 ad spend152Leads generatedAgency Case Study: 1,890 Leads at $6.72 CPL resultsAgency Scaling

1,890 Leads at $6.72 CPL

$6.72 cost per lead1,890Leads generatedAgency Case Study: 142 Leads at $11.24 CPL resultsAgency Scaling

142 Leads at $11.24 CPL

$11.24 cost per lead142Leads generatedLead Gen Case Study: $7.75 Cost per Lead resultsLead Generation

$7.75 Cost per Lead

$6,543 ad spend$7.75Cost per leadSaaS Case Study: 237 Buyers resultsSaaS

237 Buyers

237BuyersSaaS Case Study: $65K Revenue on $20K Ad Spend resultsSaaS

$65K Revenue on $20K Ad Spend

$19,768 ad spend$64,571RevenueSaaS Case Study: $71,934 in 24 Days for an AI SaaS resultsSaaS

$71,934 in 24 Days for an AI SaaS

320 new customers$71,934Revenue in 24 daysLead Gen Case Study: 561 Buyers resultsLead Generation

561 Buyers

561Buyers

How we build agency funnels

  1. Offer and niche positioning

    A specific offer for a specific market, tested in ads before the funnel is scaled.

  2. Lead magnet or calculator

    A benchmark, audit or ROI calculator that gives value before asking for a call.

  3. Speed-to-lead and booking

    Instant follow-up and a qualification step before the demo or strategy call.

  4. Pipeline reporting

    Calls, proposals and closed deals tracked by campaign in the CRM.

Related guides

Case studies in other industries

About agency results

Frequently asked questions.

Do these cases include agencies getting results for their clients?

Yes. Several cases show agencies we worked with generating leads and revenue for their own customers using the same system.

Does this work for SaaS?

Yes, for SaaS with a sales-assisted motion or a high enough contract value; the SaaS cases show leads and sign-ups.

Which CRM do you use for B2B?

Most builds run on GoHighLevel; we also integrate with HubSpot and other CRMs.

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