DTC Brand Case Study: $189K in Sales at 4.6x ROAS
“From Good to Great: How Following Your Agency’s Rules Leads to Success”
The full breakdown
As an marketing agency I find that most of the brands that leave us, because THEY can’t approve things on time, don’t show up for meetings and communicate as frequently as we would like YET they want to approve every little thing we do before we go live.
Then they say, “this isn’t working out.”
The brands we have most success with are the ones that are either frequently communicating, and allowing things to move forward or they let us do what we know how to do best and we simply report once a month on what they want to see - KPI’s and results.
The other problem that we see is that most brands don’t fully understand what’s Success looks like and only think about short term results.
How many of you agree with this being a agency owner & brand owner..
Result summary
This dtc performance brand campaign produced $189K in sales at 4.6x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in July 2024.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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