DTC Brand Case Study: $55K in Sales at 4.43x ROAS

The full breakdown

We recently helped a jewelry brand hit $54,552 in revenue within just 7 days, spending only $13,195 — that’s a 4.43 ROAS! Here’s how we did it using manual bidding strategies:

Scaling the Winners:

Once we spotted profitable 4-5 ad sets (ROAS above 3) across on our ads account in last 30days

We duplicated those 4-5 winning ad sets into new campaign with 20% higher bid caps to ensure consistent delivery while maximizing profitability.

Gradually increased budgets by 50% every 2-3 days to maintain stability while pushing for more volume.

Introduced fresh creatives to keep engagement high without ad fatigue.

Killing the Losers FAST:

Didn’t hit break-even ROAS within 24-48 hours.

Had CTR drop below 1% or CPM spike significantly.

Showed cost per purchase higher than our target.

Maintaining Momentum:

Scaled horizontally by introducing new audiences and interest groups using the same winning creatives.

Adjusted bid caps daily to stay competitive and prevent overspending.

Stayed aggressive with scaling but cautious enough to protect profitability.

Final Thoughts: Manual bidding is not for the faint-hearted. It’s a game of precision, quick adjustments, and relentless monitoring. But when done right, the results speak for themselves.