10 documented results

Beauty & Skincare Brand Case Studies

Beauty and skincare buyers need proof before they purchase. Texture shots, before-and-after results and real customers on camera do more than polished brand imagery.

These cases show revenue and ROAS for beauty and skincare brands scaled on Meta with proof-led video creative, bundles and subscription offers.

10case studies
8video breakdowns
2screenshot breakdowns

All skincare results

Skincare Brand Case Study: $26K in Sales at 4.39x ROAS resultsBeauty & Skincare

$26K in Sales at 4.39x ROAS

4.39x return on ad spend$26,271ScaledSkincare Brand Case Study: $100K+ in Sales at 4.2x ROAS resultsVideoBeauty & Skincare

$100K+ in Sales at 4.2x ROAS

4.2x return on ad spend$100,000+ScaledSkincare Brand Case Study: $100K in Sales at 4.2x ROAS resultsVideoBeauty & Skincare

$100K in Sales at 4.2x ROAS

4.2x return on ad spend$100,000ScaledSkincare Brand Case Study: $340K in Sales at 5.4x ROAS resultsVideoBeauty & Skincare

$340K in Sales at 5.4x ROAS

5.4x return on ad spend$340,000ScaledSkincare Brand Case Study: $89K/Month in Sales at 4.4x ROAS resultsBeauty & Skincare

$89K/Month in Sales at 4.4x ROAS

4.4x return on ad spend$88,900/ MonthSkincare Brand Case Study: $313K in Sales at 4.2x ROAS resultsVideoBeauty & Skincare

$313K in Sales at 4.2x ROAS

4.2x return on ad spend$312,800ScaledSkincare Brand Case Study: $178K in Sales at 4.8x ROAS resultsVideoBeauty & Skincare

$178K in Sales at 4.8x ROAS

4.8x return on ad spend$178,000ScaledSkincare Brand Case Study: $118K in 1st Month at 4.7x ROAS resultsVideoBeauty & Skincare

$118K in 1st Month at 4.7x ROAS

4.7x return on ad spend$118,000in 1st MonthSkincare Brand Case Study: $320K in Q4 at 5.3x ROAS resultsVideoBeauty & Skincare

$320K in Q4 at 5.3x ROAS

5.3x return on ad spend$320,000Q4 EngineSkincare Brand Case Study: $11K/Day in Sales at 4.2x ROAS resultsVideoBeauty & Skincare

$11K/Day in Sales at 4.2x ROAS

4.2x return on ad spend$10,800/ Day

How we build skincare growth systems

  1. Proof-led creative

    UGC, before-and-after and routine videos that show the product working.

  2. Bundle and subscription offers

    Routines and refills that lift order value and lifetime value.

  3. Landing pages

    Ingredient, result and review-led pages instead of sending all traffic to the product page.

  4. Retention flows

    Replenishment and cross-sell email and SMS after the first order.

Related guides

Case studies in other industries

About skincare results

Frequently asked questions.

What creative works best for skincare?

Customer-led video showing texture, application and results, tested against founder and expert-led content.

Do you build subscription offers?

Yes, alongside bundles and post-purchase upsells to raise lifetime value.

How is ROAS measured?

From the ad account with server-side purchase events, as shown in each case.

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