DTC Brand Case Study: $276K in Sales at 5.1x ROAS
“For most people, jumping into something new that they’ve never done, seems VERY RISKY.”
The full breakdown
But the BITTER truth is, all the people who have made a change for the world weren’t in their COMFORT ZONE!
Learn to be comfortable even when you aren’t in your comfort zone and your world will change!
Take My Words and You will FEEL it when You implement this in your journey!
Don't be afraid to leap.
The unknown is scary.
But “scary” is the door to the world you have only ever dreamed of..
Result summary
This dtc performance brand campaign produced $276K in sales at 5.1x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in March 2022.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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