Roofing Lead Generation Case Studies
Roofing is one of the most expensive lead markets in home services. Replacement jobs are worth $10,000 to $40,000, so every roofer bids on the same homeowners and lead marketplaces sell each request to three to five companies at once.
These case studies show the alternative: exclusive roofing leads from a funnel the roofer owns. Each one documents the cost per lead, lead volume, ad spend and, where available, booked inspections and closed jobs, taken from the client's ad account and CRM.
All roofing results
VideoRoofing215 Leads
$2,749 ad spend215Leads generated
VideoRoofing635 Leads at $6 CPL
$6 cost per lead635Leads generated
VideoRoofing686 Leads at $5.31 CPL
$5.31 cost per lead686Leads generated
VideoRoofing537 Leads at $4.27 CPL
$4.27 cost per lead537Leads generated
VideoRoofingOTP-Verified Lead Forms Strategy Session
$10,000 ad spendVideoStrategy session
VideoRoofing177 Leads
$849 ad spend177Leads generated
VideoRoofing1,024 Leads at $24 CPL
$24 cost per lead1,024Leads generated
VideoRoofing850 Leads
$6,461.25 ad spend850Leads generated
Roofing18% CTR Creatives in a Live Ads Audit
18%Click-through rate
Roofing1,068 Leads at $17.40 CPL
$17.40 cost per lead1,068Leads generated
Roofing52 Booked Calls
$646 ad spend52Calls
Roofing54 Leads at $23.81 CPL
$23.81 cost per lead54Leads generatedHow we build roofing funnels
- Quote estimator front end
A 4-step estimator (roof type, issue, timeline, address) replaces the contact form and converts two to three times better on cold traffic.
- Storm, age and financing ad angles
Geo-targeted Meta campaigns around hail events, roof age and monthly-payment financing, with local crew footage instead of stock photos.
- 60-second follow-up
Instant SMS, an immediate call from a rep or AI setter, and missed-call text-back so the first roofer to call is you.
- Tracking jobs, not form fills
Inspection booked and contract signed are sent back to Meta so the algorithm finds homeowners who actually buy.
Related guides
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
Case studies in other industries
- MVA & Personal Injury Lead Generation
- Mortgage & Insurance Lead Generation
- Med Spa Marketing
- HVAC Lead Generation
- Solar & Home Services Lead Generation
- Real Estate Lead Generation
- Coaching, Consulting & Webinar Funnel
- Agency, SaaS & B2B Lead Generation
- Low-Ticket Funnel
- Shopify & DTC eCommerce
- Beauty & Skincare Brand
- Fashion & Apparel eCommerce
- Supplement & Fitness Brand
- All lead generation case studies
Frequently asked questions.
What cost per lead do these roofing campaigns achieve?
It varies by market and season. Exclusive leads from an estimator funnel on Meta typically land between $20 and $80; each case on this page shows its actual cost per lead and spend rather than an average.
Are these leads shared with other roofers?
No. Every lead comes from a funnel and ad account owned by the roofing company, so the homeowner only speaks to that company.
How fast can a roofing funnel be built?
The estimator page, ads, follow-up automation and tracking are built in 5 to 10 business days.
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