DTC Brand Case Study: $215K/Month in Sales at 5.1x ROAS
“One of the biggest achievement for this month”
The full breakdown
Patience + Hardwork + Consistency = Phenomenal Results
Our greatest weakness is lies in GIVING UP
The most certain way to SUCCEED is always to try just One More Time
Result summary
This dtc performance brand campaign produced $215K/Month in sales at 5.1x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in June 2022.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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