DTC Brand Case Study: $1M+ in Sales at 4.6x ROAS
“Finally We Scale One More Client to Almost 1M$ in Sales in Just 6 Months”
The full breakdown
There's a lot of challenges that come along with this type of phenomenal success..
But still...reaching $1 million in just 6 months was not a joke for us
Nothing beats this feeling.
If you're struggling in e-commerce, just keep pushing until you can see what this feeling is like
Getting out of your comfort zone is what truly unlocks your growth and next-level success
Show yourself what’s possible
Result summary
This dtc performance brand campaign produced $1M+ in sales at 4.6x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in July 2022.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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