Shopify Store Case Study: $68K in BFCM at 3.51x ROAS
“What’s up, everyone? Are You BFCM Ready?! I hope you’re all having a super productive weekend!”
The full breakdown
We just helped another dropshipping client scaled his store beyond $150,000 in sales over the last 30 days—spending $42,766.59 and achieving an incredible 3.51 ROAS!
We are into Q4, it's crunch time. This is when businesses make their BIGGEST gains.
Let’s make this Q4 the most profitable one yet!
Result summary
This direct-response ecommerce campaign produced $68K in BFCM at 3.51x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in October 2024.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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