Shopify Store Case Study: $175K/Month in Sales at 4.6x ROAS
“It’s 12:57 AM Here & We have successfully scaled this brand’s Early BFCM Offers to $112,866 & $28,391 spent on Meta Ads in the Last 13 Days.”
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Result summary
This direct-response ecommerce campaign produced $175K/Month in sales at 4.6x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in October 2024.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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