DTC Brand Case Study: $50K/Day in Sales at 5.2x ROAS

The full breakdown

Want to scale your campaigns to $50K+ per day in profit, just like we did for one of our clients who spent $19,118 and made back $66,168 in a single day?

Here’s the exact structure we used to make it happen:

Start with a Strong Foundation: Campaign Structure:

Top-of-Funnel (TOF): Target new, high-intent audiences (Lookalikes, broad interests) **ABO with atleast $10Per Adset Min.**

Middle-of-Funnel (MOF): Retarget warm audiences (Add-to-Cart, 50%+ video viewers).

Bottom-of-Funnel (BOF): Engage your most high-intent audience (past purchasers, 75%+ video watchers).

Utilize Advantage+ Campaigns (ASC)

Start at $100/day for testing, then gradually scale by 20%-30% every 3-5 days as performance stabilizes. Be patient—this takes time, but the rewards are worth it.

Aggressively Scaling with Manual Bidding

Once your pixel has gathered enough purchase data (300-400 conversions), Facebook’s algorithm has a solid understanding of your audience.

Go to Manual Bidding and set your bid cap slightly higher than your average Cost Per Purchase (CPP).

Let's say, If your average CPP is $25, set your bid cap at $30-$35 to ensure you're competitive in the auction without overspending.

Now, let’s hear it! Have you tried these strategies yet? What results have you seen? Or, are you ready to dive in and test it out?