Results screenshot
Case study · DTC Performance Brand · June 2026
DTC Brand Case Study: $37K in Sales at 2.94x ROAS
“$36,993. 2.94 ROAS. While most people were busy telling everyone why Meta ads are dead.”
Headline result$36,993Generated
Return on ad spend2.94x
IndustryDTC Performance Brand
SystemMeta Performance & Creative Engine
The full breakdown
Nah. You're just bad at them.
Result summary
This dtc performance brand campaign produced $37K in sales at 2.94x ROAS. It ran on meta performance & creative engine, and the original breakdown was published in June 2026.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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