MVA & Personal Injury Lead Generation Case Studies
Motor vehicle accident (MVA) and personal injury firms usually buy pay-per-lead from media buyers at $100 to $300 per lead, often recycled or shared. Quality is the problem as much as price.
The campaigns below generate exclusive MVA leads through multi-step funnels with phone verification, so every lead is a real claimant who confirmed their number. Each case reports lead volume, cost per lead, appointments and spend.
All mva results
VideoLegal / MVA8,810 Leads at $7.61 CPL
$7.61 cost per lead8,810Leads generated
VideoLegal / MVA6,275 Leads at $50 CPL
$50 cost per lead6,275Leads generated
VideoLegal / MVA$4.92 Cost per Lead
$4.92Cost per lead
VideoLegal / MVA164 Leads
164Leads generated
VideoLegal / MVA387 Appointments Booked
387Appointments
VideoLegal / MVA126 Leads at $150 CPL
$150 cost per lead126Leads generated
Legal / MVA203 Leads
203Leads generated
Legal / MVA530 Leads at $27 CPL
$27 cost per lead530Leads generated
Legal / MVA1,865 Leads at $5.24 CPL
$5.24 cost per lead1,865Leads generated
Legal / MVA465 Leads at $14.21 CPL
$14.21 cost per lead465Leads generated
Legal / MVA276 OTP-Verified Calls in 5 Days
$5,453 ad spend276+Verified calls
Legal / MVA$25.94 Cost per Lead
$25.94Cost per lead
Legal / MVA$388K Revenue on $20K Ad Spend
1,079 leads$388,000RevenueHow we build mva funnels
- Multi-step qualification funnel
Accident date, injury, fault and representation status are asked before contact details, which filters out claims the firm cannot take.
- OTP phone verification
Leads confirm a one-time code before submitting, removing fake numbers and bots from the pipeline.
- Instant intake follow-up
SMS and a call within 60 seconds hand the claimant to intake while they are still on their phone.
- Signed-case tracking
Signed retainers are sent back to Meta through the Conversions API so ads optimize for cases, not clicks.
Related guides
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
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Frequently asked questions.
Are these MVA leads exclusive?
Yes. They are generated from the firm's own funnel and ad account, not resold from a lead marketplace.
How is lead quality controlled?
A multi-step form screens for accident date, injury and existing representation, and OTP phone verification confirms the number before the lead is created.
What cost per lead do MVA campaigns reach?
Our documented MVA campaigns range from about $5 to $25 per verified lead depending on state and volume; each case shows its real numbers.
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