DTC Brand Case Study: $126K in 14 Days at 4.3x ROAS
“Positivity and motivation come from hard work. That's why I always say Find your passion, set and achieve realistic goals, then give it your all!”
The full breakdown
This year I’m looking forward to dropping a ton of gems to help people level up their e-commerce businesses in 2022 and beyond.
How many of you Guys wanna be in the same boat as I am right now?
Result summary
This dtc performance brand campaign produced $126K in 14 days at 4.3x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in March 2022.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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