Shopify Store Case Study: $20K in 12 Days at 4.2x ROAS
“Numbers don’t lie, you know what’s dope”
The full breakdown
What’s even more dope we took this brand from 0-20K$ in sales in Just less than 12 Days and Today we crossed 2.5K$ in sales by just using right message to our customers that is bringing consistent results even in the case of IOS15 where everyone is struggling with FB Ads....
Q1 is still Going ON, make sure you are taking right action and following those that actually do this for all living. Let’s go
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Result summary
This direct-response ecommerce campaign produced $20K in 12 days at 4.2x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in March 2022.
How this eCommerce system is built
- Product and offer
Bundles, tiered discounts and a clear hook tested before scaling budget.
- Video creative system
UGC and direct-response video ads produced and tested in volume.
- Campaign structure
Consolidated broad campaigns that give Meta room to find buyers at scale.
- AOV and tracking
Post-purchase upsells and server-side purchase events with value for accurate ROAS.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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