Real Estate Lead Generation Case Studies
Real estate leads are cheap to generate and hard to convert. Most buyer and seller leads are months from transacting, so the follow-up system matters more than the ad.
These cases show real estate campaigns with lead volume, cost per lead and spend, combined with qualification and long-term nurture so agents spend time on people ready to move.
All real estate results
VideoReal Estate247 Leads at $16.48 CPL
$16.48 cost per lead247Leads generated
VideoReal Estate69 Leads at $11.57 CPL
$11.57 cost per lead69Leads generated
VideoReal Estate71 Leads at $12.12 CPL
$12.12 cost per lead71Leads generated
Real Estate157 Leads at $28 CPL
$28 cost per lead157Leads generated
Real Estate10 Appointments Booked
10AppointmentsHow we build real estate funnels
- Buyer and seller funnels
Separate flows for home valuation (sellers) and property search or pre-approval (buyers), each with qualifying questions.
- Area-specific ads
Neighbourhood and price-band targeting with listing and market-update creative.
- Fast contact and nurture
Immediate SMS and a call, then a long-term nurture sequence for leads that are not ready yet.
- Pipeline tracking
Appointments and signed agreements are tracked by source in the CRM.
Related guides
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- GoHighLevel vs ClickFunnels for Lead Gen (2026 Comparison)GoHighLevel vs ClickFunnels for lead generation in 2026: page builder, CRM, automation, AI calling, pricing and the stack we use after 275+ client funnels.
Case studies in other industries
- Roofing Lead Generation
- MVA & Personal Injury Lead Generation
- Mortgage & Insurance Lead Generation
- Med Spa Marketing
- HVAC Lead Generation
- Solar & Home Services Lead Generation
- Coaching, Consulting & Webinar Funnel
- Agency, SaaS & B2B Lead Generation
- Low-Ticket Funnel
- Shopify & DTC eCommerce
- Beauty & Skincare Brand
- Fashion & Apparel eCommerce
- Supplement & Fitness Brand
- All lead generation case studies
Frequently asked questions.
Do these campaigns target buyers or sellers?
Both. Seller valuation funnels and buyer search funnels use different questions and follow-up.
How do you deal with long buying timelines?
Qualifying questions on timeline route leads into immediate follow-up or a long-term nurture sequence.
Can teams and brokerages use this?
Yes. Leads can be distributed round-robin across agents with tracking by source.
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