Roofing Case Study: 18% CTR Creatives in a Live Ads Audit
“No Sundays. No days off. 12:55 AM. I just wrapped our 1-1 DWY Mastermind with one of our roofing agency clients.”
The full breakdown
Went straight into his ad account... live.
His creatives are pulling 18% CTR which is insane. That’s a very strong signal.
From there, we dialed things in:
- → What to scale next
- → What to refine behind the scenes
- → How to turn that attention into consistent booked jobs
Also showed him LIVE how we generated a $1,300 sale for one of our coaching clients right inside the ads manager. Real proof. No theory.
Excited for what’s coming next.
Result summary
This roofing campaign produced 18% CTR creatives in a live ads audit. It ran on paid ads, funnel and follow-up, and the original breakdown was published in April 2026.
How this roofing system is built
- Quote estimator front end
A 4-step estimator (roof type, issue, timeline, address) replaces the contact form and converts two to three times better on cold traffic.
- Storm, age and financing ad angles
Geo-targeted Meta campaigns around hail events, roof age and monthly-payment financing, with local crew footage instead of stock photos.
- 60-second follow-up
Instant SMS, an immediate call from a rep or AI setter, and missed-call text-back so the first roofer to call is you.
- Tracking jobs, not form fills
Inspection booked and contract signed are sent back to Meta so the algorithm finds homeowners who actually buy.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
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