Roofing Case Study: 54 Leads at $23.81 CPL
“99% of Roofing Contractors Are Wasting Money on Ads—Here’s the Fix”
- Leads: 54
- Cost per lead: $23.81
The full breakdown
Generating roofing leads isn’t about throwing money at ads and hoping for the best. The real problem? Most contractors don’t have a system that delivers consistent, high-quality leads.
We just generated 54 qualified leads in 7 days, spending $1,285 at just $23.81 per lead—using a simple, repeatable system.
Want the exact strategy we’ve used to consistently book qualified roofing appointments?
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Let me show you how to stop chasing leads and start closing more roofing jobs on autopilot.
Result summary
This roofing campaign produced 54 leads at $23.81 CPL. Reported figures: leads 54, cost per lead $23.81. It ran on paid ads, funnel and follow-up, and the original breakdown was published in February 2025.
How this roofing system is built
- Quote estimator front end
A 4-step estimator (roof type, issue, timeline, address) replaces the contact form and converts two to three times better on cold traffic.
- Storm, age and financing ad angles
Geo-targeted Meta campaigns around hail events, roof age and monthly-payment financing, with local crew footage instead of stock photos.
- 60-second follow-up
Instant SMS, an immediate call from a rep or AI setter, and missed-call text-back so the first roofer to call is you.
- Tracking jobs, not form fills
Inspection booked and contract signed are sent back to Meta so the algorithm finds homeowners who actually buy.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
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