Roofing Case Study: 686 Leads at $5.31 CPL
“From zero activity to 686 website leads in just 8 days for our Texas roofing client.”
- Leads: 686
- Cost per lead: $5.31
The full breakdown
We started on 27th Oct no pixel data, no retargeting, no warm traffic. Just a fresh offer, powerful messaging, and creative strategy that clicked instantly.
Now we’re crushing it with a $5.31 CPL and 2.17% CTR in a market where most roofing advertisers struggle to cross 1% CTR due to boring ads and weak positioning.
Want to know what offer we tested, what creatives we used, and the exact ad copies that made this take off?
Result summary
This roofing campaign produced 686 leads at $5.31 CPL. Reported figures: leads 686, cost per lead $5.31. It ran on paid ads, funnel and follow-up, and the original breakdown was published in November 2025.
How this roofing system is built
- Quote estimator front end
A 4-step estimator (roof type, issue, timeline, address) replaces the contact form and converts two to three times better on cold traffic.
- Storm, age and financing ad angles
Geo-targeted Meta campaigns around hail events, roof age and monthly-payment financing, with local crew footage instead of stock photos.
- 60-second follow-up
Instant SMS, an immediate call from a rep or AI setter, and missed-call text-back so the first roofer to call is you.
- Tracking jobs, not form fills
Inspection booked and contract signed are sent back to Meta so the algorithm finds homeowners who actually buy.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
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