Roofing Case Study: 1,024 Leads at $24 CPL
“We dropped $24,902 on ads for a PPL agency client and pulled in 1,024 OTP-verified Roofing leads at just $24 CPL. Here’s the real kicker”
- Leads: 1,024
- Cost per lead: $24
- Ad spend: $24,902
The full breakdown
Our ads are dominating with a 1.63% CTR in one of the most saturated roofing markets, where most agencies can’t even hit 1% CTR even with “amazing” offer.
While other roofing vendors are bleeding cash on ads that don’t convert, we’re putting real, verified leads directly into their pipeline.
If you’re tired of watching competitors scale while your calls go unanswered and leads slip away, this is your wake-up call. Stop guessing. Start scaling.
Result summary
This roofing campaign produced 1,024 leads at $24 CPL. Reported figures: leads 1,024, cost per lead $24, ad spend $24,902. It ran on paid ads, funnel and follow-up, and the original breakdown was published in October 2025.
How this roofing system is built
- Quote estimator front end
A 4-step estimator (roof type, issue, timeline, address) replaces the contact form and converts two to three times better on cold traffic.
- Storm, age and financing ad angles
Geo-targeted Meta campaigns around hail events, roof age and monthly-payment financing, with local crew footage instead of stock photos.
- 60-second follow-up
Instant SMS, an immediate call from a rep or AI setter, and missed-call text-back so the first roofer to call is you.
- Tracking jobs, not form fills
Inspection booked and contract signed are sent back to Meta so the algorithm finds homeowners who actually buy.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
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