← All case studiesQualifiedLeadsX™ · 125 case studies

Lead generation funnel case studies

125 QualifiedLeadsX™ campaigns across roofing, legal, mortgage, MedSpa, coaching, low-ticket offers and more. Real ad spend, cost per lead and booked calls.

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Unfiltered Strategy Sprints & Live Client Audits
Funnel Build
Client funnel preview
Client Offer ArchitectureLIVE RECORDING
Strategy Session
Strategy call with Ann
Live Growth BreakdownLIVE RECORDING
ROAS Verified
Analytics dashboard proof
Real-Time Tracking CoreLIVE RECORDING
Scaling Audit
Team call with George
Backend Conversion ReviewLIVE RECORDING
Deep-Dive
Edgar & Jeremi
Offer & Angle MappingLIVE RECORDING
Client Onboarding
Client session with Giulia
High-Ticket Pipeline SetupLIVE RECORDING
Traffic Scale
Performance snapshot
Paid Acquisition ProofLIVE RECORDING
Growth Workshop
Client session with Owen
Unit Economics AuditLIVE RECORDING
Pipeline Review
Client session with Sina
Closing OptimizationLIVE RECORDING
About these results

Frequently asked questions.

What counts as a lead generation case study?

A campaign where the goal was leads or booked calls. Each case reports cost per lead, cost per booked call, contact rate and ad spend from the client's ad account and CRM.

What cost per lead is typical in these results?

It varies by industry. Home services and mortgage leads are usually cheaper than legal or high-ticket coaching leads. Every case shows its actual cost per lead and spend rather than an average.

What makes these lead gen funnels convert?

Interactive multi-step front ends, speed-to-lead follow-up inside 60 seconds, AI voice qualification, 3-channel appointment reminders and server-side tracking so Meta optimizes for booked calls.

Do you have results in my industry?

We have documented results in roofing, solar, HVAC, mortgage, medspa, dental, legal, coaching, consulting, real estate and local trades. Use the filters on this page to find your niche.

From the journal

Lead gen playbooks behind the numbers.

The frameworks we use on every build: AI qualification, speed-to-lead automation, server-side tracking and funnel architecture.

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We're a small team of strategists, builders and automation nerds, blending funnels, follow-up and AI calling so your leads turn into booked calls, not cold contacts.