Roofing Case Study: 177 Leads
“177 Roofing Leads in Just 7 Days We spent only $849 on ads for a new roofing client and pulled in 177 verified leads at just $4.80 each well below industry”
- Leads: 177
- Ad spend: $849
The full breakdown
But here’s the kicker...Our messaging is hitting so hard that we’re seeing a 1.81% CTR in a market where most ads get ignored.
Most roofing companies are bleeding money on campaigns that don’t convert. Meanwhile, we’re turning attention into qualified leads on autopilot.
If you’re in roofing or any high-competition local service and tired of “testing” agencies that overpromise and underdeliver, this is your sign.
Result summary
This roofing campaign produced 177 leads. Reported figures: leads 177, ad spend $849. It ran on paid ads, funnel and follow-up, and the original breakdown was published in October 2025.
How this roofing system is built
- Quote estimator front end
A 4-step estimator (roof type, issue, timeline, address) replaces the contact form and converts two to three times better on cold traffic.
- Storm, age and financing ad angles
Geo-targeted Meta campaigns around hail events, roof age and monthly-payment financing, with local crew footage instead of stock photos.
- 60-second follow-up
Instant SMS, an immediate call from a rep or AI setter, and missed-call text-back so the first roofer to call is you.
- Tracking jobs, not form fills
Inspection booked and contract signed are sent back to Meta so the algorithm finds homeowners who actually buy.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
Want numbers like these?
Book a strategy call ↗
We
build
with
Robots.Let's Talk
Talk with us →We're a small team of strategists, builders and automation nerds, blending funnels, follow-up and AI calling so your leads turn into booked calls, not cold contacts.