Roofing Case Study: 850 Leads
“850 Roofing Leads in Just 8 Days We dropped $6,461.25 on ads for a roofing client in Texas and pulled in 850 leads at just $7.60 each.”
- Leads: 850
- Ad spend: $6,461.25
The full breakdown
But here’s the real kicker...Our ads are cutting through the noise with a 3.79% CTR in one of the noisiest, most saturated markets out there.
Most roofing companies are bleeding cash on ads that don’t even get clicks. Meanwhile, we’re turning attention into predictable, qualified leads on autopilot.
If you’re in roofing or any high-competition local service and you’re tired of “testing” agencies that don’t deliver, this is your sign.
Result summary
This roofing campaign produced 850 leads. Reported figures: leads 850, ad spend $6,461.25. It ran on paid ads, funnel and follow-up, and the original breakdown was published in September 2025.
How this roofing system is built
- Quote estimator front end
A 4-step estimator (roof type, issue, timeline, address) replaces the contact form and converts two to three times better on cold traffic.
- Storm, age and financing ad angles
Geo-targeted Meta campaigns around hail events, roof age and monthly-payment financing, with local crew footage instead of stock photos.
- 60-second follow-up
Instant SMS, an immediate call from a rep or AI setter, and missed-call text-back so the first roofer to call is you.
- Tracking jobs, not form fills
Inspection booked and contract signed are sent back to Meta so the algorithm finds homeowners who actually buy.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
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