Roofing Case Study: 52 Booked Calls

The full breakdown

Everyone’s overcomplicating their marketing with funnels and lead forms...

But we ran a pure calling campaign straight from the ad to the phone and the results blew us away.

• 52 inbound calls in 7 days
• $12.42 cost per call
• Highly qualified roof repair prospects in targeted California zip codes

So, what’s the secret? Here’s the breakdown:

Creative Style:

• No polished, overproduced ads.
• We used real, authentic video content that spoke directly to homeowners’ urgent pain points — raw, relatable, and urgent.

Want to know the exact type of videos that pulled in the most calls?

Audience Segmentation:

• No broad targeting.
• We laser-focused on specific zip codes hit by recent storms and layered in homeowner behaviors and local interest signals.

• This meant every call was a warm lead.
• Curious which 3 audience segments we combined for maximum response?

• Direct-to-Call Strategy:
• No lead forms, no website clicks, no landing pages.

The ad’s call-to-action was simple: “Tap to Call Now” — sending users straight to a live rep who booked the appointment.

• Speed and simplicity won the day.
• Want the exact script our callers used to turn conversations into booked jobs?