Roofing Case Study: 215 Leads
“The industry spends $40–$80 to generate a single roofing lead. We did it at $12.79.”
- Leads: 215
- Ad spend: $2,749
The full breakdown
215 validated leads. $2,749 spent. 28 days.
Not raw clicks. Not junk form fills. Every single lead passed our multi-step validation process before it ever reached our client.
Oh and a 2.33% CTR when the industry ceiling sits less than 1%.
The funnel does the work. The offer and numbers speak for themselves.
Result summary
This roofing campaign produced 215 leads. Reported figures: leads 215, ad spend $2,749. It ran on paid ads, funnel and follow-up, and the original breakdown was published in May 2026.
How this roofing system is built
- Quote estimator front end
A 4-step estimator (roof type, issue, timeline, address) replaces the contact form and converts two to three times better on cold traffic.
- Storm, age and financing ad angles
Geo-targeted Meta campaigns around hail events, roof age and monthly-payment financing, with local crew footage instead of stock photos.
- 60-second follow-up
Instant SMS, an immediate call from a rep or AI setter, and missed-call text-back so the first roofer to call is you.
- Tracking jobs, not form fills
Inspection booked and contract signed are sent back to Meta so the algorithm finds homeowners who actually buy.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
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