Roofing Case Study: 537 Leads at $4.27 CPL
“Everyone’s been screaming that the Andromeda update killed their ads...But while the market’s blaming algorithms, we’re busy building systems that print”
- Leads: 537
- Cost per lead: $4.27
- Ad spend: $2,292
The full breakdown
Just 13 days of onboarding our new roofing client...
Spent $2,292 → Generated 537 qualified leads → $4.27 CPL → And now they’re already fulfilling projects across Texas, Florida & Georgia.
The crazy part?
I shot this video at 2:37 AM EST because moments like this can’t wait till morning.
You’ve already seen how we’ve been scaling roofing businesses beyond the roof, and now we’re training agency teams in the roofing niche to bring the same kind of wins for their own clients.
Another win in the books.
Same update. Same platform.
Different mindset. Different results.
Result summary
This roofing campaign produced 537 leads at $4.27 CPL. Reported figures: leads 537, cost per lead $4.27, ad spend $2,292. It ran on paid ads, funnel and follow-up, and the original breakdown was published in October 2025.
How this roofing system is built
- Quote estimator front end
A 4-step estimator (roof type, issue, timeline, address) replaces the contact form and converts two to three times better on cold traffic.
- Storm, age and financing ad angles
Geo-targeted Meta campaigns around hail events, roof age and monthly-payment financing, with local crew footage instead of stock photos.
- 60-second follow-up
Instant SMS, an immediate call from a rep or AI setter, and missed-call text-back so the first roofer to call is you.
- Tracking jobs, not form fills
Inspection booked and contract signed are sent back to Meta so the algorithm finds homeowners who actually buy.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
Want numbers like these?
Book a strategy call ↗
We
build
with
Robots.Let's Talk
Talk with us →We're a small team of strategists, builders and automation nerds, blending funnels, follow-up and AI calling so your leads turn into booked calls, not cold contacts.