Roofing Case Study: 635 Leads at $6 CPL
“Roofers won’t like this...but it needs to be said.”
- Leads: 635
- Cost per lead: $6
The full breakdown
Your leads aren’t expensive because the market is bad.
They’re expensive because your marketing is bad.
We generated 635 pre-qualified roofing leads filtered through our multi-step verification porcess in 45 days at $4–$6 CPL
in the SAME industry where agencies scream “Everything is saturated!”
No.
Everything isn’t saturated.
Your strategy is outdated.
If your agency calls that “unrealistic,” fire them.
They’re protecting their ego, not your growth.
Imagine how that pipeline looks compared to yours this month.
That gap?
It keeps growing.
That's all,
Gaurav
Result summary
This roofing campaign produced 635 leads at $6 CPL. Reported figures: leads 635, cost per lead $6. It ran on paid ads, funnel and follow-up, and the original breakdown was published in December 2025.
How this roofing system is built
- Quote estimator front end
A 4-step estimator (roof type, issue, timeline, address) replaces the contact form and converts two to three times better on cold traffic.
- Storm, age and financing ad angles
Geo-targeted Meta campaigns around hail events, roof age and monthly-payment financing, with local crew footage instead of stock photos.
- 60-second follow-up
Instant SMS, an immediate call from a rep or AI setter, and missed-call text-back so the first roofer to call is you.
- Tracking jobs, not form fills
Inspection booked and contract signed are sent back to Meta so the algorithm finds homeowners who actually buy.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
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