Roofing Case Study: 1,068 Leads at $17.40 CPL
“This one ad scaling method brought my agency client 1,068 exclusive roofing leads in 30 days at just $17.40 per lead.”
- Leads: 1,068
- Cost per lead: $17.40
The full breakdown
Before we started, most roofing lead gen agencies in their market were paying $40 - $50 CPL and struggling to hit volume.
Now, my client spends $18,583 in a month and books more roofing jobs than their sales team can handle.
Here’s the move:
We identified their top 3 winning ad creatives the ones already converting well and doubled their budget allocation.
Then we layered them into high-intent audiences in terms of website visitors, video viewers, past non-booked leads to keep CPL rock-bottom.
The result?
These 3 ads took just 35% of the budget but drove 70%+ of all closed roofing deals.
That’s why our CPL is crushing the market and our booked jobs are scaling every single week.
If your agency wants to land roofing clients and keep them for the long run, you need to feed them better leads at lower costs than anyone else.
That’s exactly what we do.
Result summary
This roofing campaign produced 1,068 leads at $17.40 CPL. Reported figures: leads 1,068, cost per lead $17.40. It ran on paid ads, funnel and follow-up, and the original breakdown was published in August 2025.
How this roofing system is built
- Quote estimator front end
A 4-step estimator (roof type, issue, timeline, address) replaces the contact form and converts two to three times better on cold traffic.
- Storm, age and financing ad angles
Geo-targeted Meta campaigns around hail events, roof age and monthly-payment financing, with local crew footage instead of stock photos.
- 60-second follow-up
Instant SMS, an immediate call from a rep or AI setter, and missed-call text-back so the first roofer to call is you.
- Tracking jobs, not form fills
Inspection booked and contract signed are sent back to Meta so the algorithm finds homeowners who actually buy.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
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