MVA Case Study: 1,865 Leads at $5.24 CPL

“It’s been a long journey with this MVA client one that started on October 16th. Fast forward to January 19th, and the results speak for themselves.”

Headline result1,865Leads generated

Cost per lead$5.24

IndustryLegal / MVA

SystemPaid ads, funnel and follow-up

Leads: 1,865
Cost per lead: $5.24
Ad spend: $9,770

The full breakdown

We spent $9,770 for this MVA giant with a massive presence across Texas, and generated 1,865 leads at an average CPL of just $5.24.

Every single lead went through our multi-step verification process inside the funnel, ensuring quality not just volume.

This is how we scale businesses: systems first, quality leads, and numbers that actually make sense.

Get results like this ↗View the original post ↗

Result summary

This legal / mva campaign produced 1,865 leads at $5.24 CPL. Reported figures: leads 1,865, cost per lead $5.24, ad spend $9,770. It ran on paid ads, funnel and follow-up, and the original breakdown was published in January 2026.

How this mva system is built

Multi-step qualification funnel
Accident date, injury, fault and representation status are asked before contact details, which filters out claims the firm cannot take.
OTP phone verification
Leads confirm a one-time code before submitting, removing fake numbers and bots from the pipeline.
Instant intake follow-up
SMS and a call within 60 seconds hand the claimant to intake while they are still on their phone.
Signed-case tracking
Signed retainers are sent back to Meta through the Conversions API so ads optimize for cases, not clicks.

Guides behind this result

Want numbers like these?

Book a strategy call ↗

We
build
with
Robots.Let's Talk

Talk with us →

We're a small team of strategists, builders and automation nerds, blending funnels, follow-up and AI calling so your leads turn into booked calls, not cold contacts.