MVA Case Study: 465 Leads at $14.21 CPL
“Two weeks ago, this Florida Based MVA attorney came to us stuck...They were tired of paying crazy high prices for weak leads that rarely turned into paying”
- Leads: 465
- Cost per lead: $14.21
- Ad spend: $6,608
The full breakdown
Fast forward just 17 days:
- → $6,608 spent
- → 465 Website Leads
- → $14.21 CPL (down from $150–$180 they were paying before)
→ With average MVA cases closing at $2K+ per client, the pipeline value speaks for itself.
This is the difference between buying random leads vs. having a predictable client acquisition system that delivers verified, high-intent appointments at scale.
Want me to do the same for you the way we did for this and other clients successfully?
Result summary
This legal / mva campaign produced 465 leads at $14.21 CPL. Reported figures: leads 465, cost per lead $14.21, ad spend $6,608. It ran on paid ads, funnel and follow-up, and the original breakdown was published in August 2025.
How this mva system is built
- Multi-step qualification funnel
Accident date, injury, fault and representation status are asked before contact details, which filters out claims the firm cannot take.
- OTP phone verification
Leads confirm a one-time code before submitting, removing fake numbers and bots from the pipeline.
- Instant intake follow-up
SMS and a call within 60 seconds hand the claimant to intake while they are still on their phone.
- Signed-case tracking
Signed retainers are sent back to Meta through the Conversions API so ads optimize for cases, not clicks.
Guides behind this result
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
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