MVA Case Study: 8,810 Leads at $7.61 CPL
“8,810 MVA LEADS. $7.61 PER LEAD. $67K+ SPENT.”
- Leads: 8,810
- Cost per lead: $7.61
- Ad spend: $67,013.43
The full breakdown
Here’s a real campaign we’ve been scaling for a PPL agency in the MVA space.
July 1 – September 19, 2026
- $67,013.43 Ad Spend
- 8,810 Leads Generated
- $7.61 Cost Per Lead
But here’s the part that matters...
We’re not just targeting anyone who’s ever been in an accident.
Our focus: MVA cases from the LAST 30 DAYS.
That means the campaign is built around fresh accident intent not old, recycled data.
And when the targeting, qualification and acquisition system are dialed in, you can scale volume without letting CPL get out of control.
8,810 leads is not an accident.
It’s a system.
Want me to break down exactly how we’re scaling this MVA campaign?
Result summary
This legal / mva campaign produced 8,810 leads at $7.61 CPL. Reported figures: leads 8,810, cost per lead $7.61, ad spend $67,013.43. It ran on paid ads, funnel and follow-up, and the original breakdown was published in September 2026.
How this mva system is built
- Multi-step qualification funnel
Accident date, injury, fault and representation status are asked before contact details, which filters out claims the firm cannot take.
- OTP phone verification
Leads confirm a one-time code before submitting, removing fake numbers and bots from the pipeline.
- Instant intake follow-up
SMS and a call within 60 seconds hand the claimant to intake while they are still on their phone.
- Signed-case tracking
Signed retainers are sent back to Meta through the Conversions API so ads optimize for cases, not clicks.
Guides behind this result
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
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