MVA Case Study: 276 OTP-Verified Calls in 5 Days
“If you're running a PPL agency or you’re an MVA provider who's been burnt by overpriced media buyers and underperforming agencies this is for you:”
The full breakdown
One of our PPL clients partnered with us to generate real, resellable, OTP-verified leads for MVA across New York.
Here’s what we delivered in just 5 days:
- 276+ OTP-verified inbound calls
- $5,453 total ad spend
- Each lead resold to vendors for $150
- That’s over $41,000 in resale revenue all from verified, high-converting leads.
These weren’t junk leads. Every call was OTP-verified, tracked, and built to convert which is why our client could confidently resell them at premium pricing.
If you're in the PPL game or you're an MVA provider tired of agencies wasting your budget, it's time to work with a team that delivers results you can resell.
Result summary
This legal / mva campaign produced 276 otp-verified calls in 5 days. It ran on paid ads, funnel and follow-up, and the original breakdown was published in August 2025.
How this mva system is built
- Multi-step qualification funnel
Accident date, injury, fault and representation status are asked before contact details, which filters out claims the firm cannot take.
- OTP phone verification
Leads confirm a one-time code before submitting, removing fake numbers and bots from the pipeline.
- Instant intake follow-up
SMS and a call within 60 seconds hand the claimant to intake while they are still on their phone.
- Signed-case tracking
Signed retainers are sent back to Meta through the Conversions API so ads optimize for cases, not clicks.
Guides behind this result
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
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