MVA Case Study: $4.92 Cost per Lead
“MVA leads at $150–$180 each? That’s robbery. We just helped a nationwide firm slash costs to $4.92 per lead (1,111 qualified in 30 days).”
- Cost per lead: $4.92
The full breakdown
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Result summary
This legal / mva campaign produced $4.92 cost per lead. Reported figures: cost per lead $4.92. It ran on paid ads, funnel and follow-up, and the original breakdown was published in September 2025.
How this mva system is built
- Multi-step qualification funnel
Accident date, injury, fault and representation status are asked before contact details, which filters out claims the firm cannot take.
- OTP phone verification
Leads confirm a one-time code before submitting, removing fake numbers and bots from the pipeline.
- Instant intake follow-up
SMS and a call within 60 seconds hand the claimant to intake while they are still on their phone.
- Signed-case tracking
Signed retainers are sent back to Meta through the Conversions API so ads optimize for cases, not clicks.
Guides behind this result
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
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