MVA Case Study: 126 Leads at $150 CPL
“How we turned $2,162 in ad spend into $18,900+ in lead value for one of our MVA lead-selling clients... in just 14 days.”
- Leads: 126
- Cost per lead: $150
- Ad spend: $2,162
The full breakdown
If you sell leads to clients and you're not generating them yourself — you're leaving thousands on the table every single week.
- Here’s what we did:
- Spent $2,162
- Generated 126 qualified MVA leads
- Each resold at $150/lead = $18,900+ in value
- All at just $17.16 per lead
- And it wasn’t just quantity — the quality was
- All are pre-qualified leads
- Average deal size? $1,200+ per client
- A few lessons from this win:
- Lead-gen is profitable when you control both ends.
- Pre-qualifying leads saves sales teams massive time.
- Most agencies aren’t scaling because they rely on slow, overpriced third-party lead providers.
- This client’s now scaling like crazy—because they own the system.
- If you’re an agency selling leads to niche industries and want this kind of control + profit...
Let’s get you paid.
Result summary
This legal / mva campaign produced 126 leads at $150 CPL. Reported figures: leads 126, cost per lead $150, ad spend $2,162. It ran on paid ads, funnel and follow-up, and the original breakdown was published in April 2025.
How this mva system is built
- Multi-step qualification funnel
Accident date, injury, fault and representation status are asked before contact details, which filters out claims the firm cannot take.
- OTP phone verification
Leads confirm a one-time code before submitting, removing fake numbers and bots from the pipeline.
- Instant intake follow-up
SMS and a call within 60 seconds hand the claimant to intake while they are still on their phone.
- Signed-case tracking
Signed retainers are sent back to Meta through the Conversions API so ads optimize for cases, not clicks.
Guides behind this result
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
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