MVA Case Study: $388K Revenue on $20K Ad Spend
“Two months ago, this MVA client came to us frustrated”
- Revenue: $388,000
- Leads: 1,079
- Cost per lead: $180
- Ad spend: $20,324
- ROAS: 19.09x
The full breakdown
They were burning cash buying leads from PPL agencies at $150–$180 per lead and still struggling to close.
- Fast forward to the last 30 days:
- → $20,324 spent
- → 1,079 OTP-verified leads
- → $18.94 CPL
- → 62% show-up rate = 669 showups
- → 29% close rate = 194 clients
- → Avg deal: $2K per client
- → $388,000 in revenue generated
- That’s a 19.09x ROAS and 1,809% ROI.
- For every $1 spent, they got $19.09 back.
So if you're still paying $150+ per lead and hoping they’ll close...
You're not scaling. You're gambling.
- We replaced broken lead buying with a predictable, high-converting system.
- Want in?
Result summary
This legal / mva campaign produced $388K revenue on $20K ad spend. Reported figures: revenue $388,000, leads 1,079, cost per lead $180, ad spend $20,324, roas 19.09x. It ran on paid ads, funnel and follow-up, and the original breakdown was published in June 2025.
How this mva system is built
- Multi-step qualification funnel
Accident date, injury, fault and representation status are asked before contact details, which filters out claims the firm cannot take.
- OTP phone verification
Leads confirm a one-time code before submitting, removing fake numbers and bots from the pipeline.
- Instant intake follow-up
SMS and a call within 60 seconds hand the claimant to intake while they are still on their phone.
- Signed-case tracking
Signed retainers are sent back to Meta through the Conversions API so ads optimize for cases, not clicks.
Guides behind this result
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
Want numbers like these?
Book a strategy call ↗
We
build
with
Robots.Let's Talk
Talk with us →We're a small team of strategists, builders and automation nerds, blending funnels, follow-up and AI calling so your leads turn into booked calls, not cold contacts.