MVA Case Study: 6,275 Leads at $50 CPL
“$4.38 per Accident Lead. In just 19 days, we turned $27,467.70 in ad spend into 6,275 OTP-verified MVA leads across the nation.”
- Leads: 6,275
- Cost per lead: $50
- Ad spend: $27,467.70
The full breakdown
- Not junk data.
- Not cheap clicks.
- OTP-verified, case-intent accident leads that attorneys pay $150–$300 each for.
Most agencies struggle to keep their CPL under $50 - $80. We’ve cracked the system that delivers high-quality, verified personal injury leads at scale.
And here’s the reality... while some firms are still “thinking about it,” the ones who moved forward are already plugging in hundreds of fresh, verified accident leads every single week.
The question is: Will you be watching from the sidelines, or will you be one of the firms cashing in?
Result summary
This legal / mva campaign produced 6,275 leads at $50 CPL. Reported figures: leads 6,275, cost per lead $50, ad spend $27,467.70. It ran on paid ads, funnel and follow-up, and the original breakdown was published in September 2025.
How this mva system is built
- Multi-step qualification funnel
Accident date, injury, fault and representation status are asked before contact details, which filters out claims the firm cannot take.
- OTP phone verification
Leads confirm a one-time code before submitting, removing fake numbers and bots from the pipeline.
- Instant intake follow-up
SMS and a call within 60 seconds hand the claimant to intake while they are still on their phone.
- Signed-case tracking
Signed retainers are sent back to Meta through the Conversions API so ads optimize for cases, not clicks.
Guides behind this result
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
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