MVA Case Study: $25.94 Cost per Lead
“Just 14 days in... and this MVA campaign is on fire.”
- Cost per lead: $25.94
The full breakdown
- Pulled a 4.21% CTR (in a niche where most barely hit 1%).
- $25.94 CPL with OTP-verified, high-intent leads.
If you’re running a PPL agency, working with MVA clients, or just struggling to get traction in this niche?
Still running boring ads and praying for leads?
Result summary
This legal / mva campaign produced $25.94 cost per lead. Reported figures: cost per lead $25.94. It ran on paid ads, funnel and follow-up, and the original breakdown was published in July 2025.
How this mva system is built
- Multi-step qualification funnel
Accident date, injury, fault and representation status are asked before contact details, which filters out claims the firm cannot take.
- OTP phone verification
Leads confirm a one-time code before submitting, removing fake numbers and bots from the pipeline.
- Instant intake follow-up
SMS and a call within 60 seconds hand the claimant to intake while they are still on their phone.
- Signed-case tracking
Signed retainers are sent back to Meta through the Conversions API so ads optimize for cases, not clicks.
Guides behind this result
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
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