Home Services Case Study: 542 Leads at $23.82 CPL
“While most remodeling businesses are still guessing what works on Facebook...Our Texas client quietly generated 542 leads in 30 days spending just $12,911”
- Leads: 542
- Cost per lead: $23.82
The full breakdown
- That’s what happens when strategy meets execution.
- No “hacks.” No “hope.” Just a system that converts.
Result summary
This home services campaign produced 542 leads at $23.82 CPL. Reported figures: leads 542, cost per lead $23.82. It ran on paid ads, funnel and follow-up, and the original breakdown was published in October 2025.
How this home services system is built
- Qualifying quote funnel
Homeownership, property details, budget range and timeline are captured before contact details.
- Offer-led local ads
Savings, financing and limited-availability offers targeted to the service area.
- 60-second follow-up
SMS and a call immediately, with appointment booking and reminders before the site visit.
- Closed-job tracking
Appointments and signed jobs are reported back to Meta to improve lead quality over time.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
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